[ PROJECT SUMMARY ]

Fitzbrien captured ‘The Believing World’ a specially commissioned ‘living sculpture’ by Gilbert & George for CIRCA. Broadcasting for five minutes every evening at 20:23 (local time) on the world’s most iconic screen, Piccadilly Lights, and broadcasting across the CIRCA platform in Berlin, Seoul, Tokyo and Los Angeles throughout October 2023.

‘The Believing World’  saw Gilbert & George bringing their characteristically playful ‘living sculpture’ to Piccadilly Circus’ iconic screen, playing homage to the grid formation used in many of their best-known works, while mimicking the subdivided geometry of Piccadilly Lights’ iconic advertising space through its history, with this multi-angle ‘video sculpture’ combining three camera frames to create one unique perspective.