[ PROJECT SUMMARY ]

Long-time studio collaborators Amsterdam Berlin brought Fitzbrien on to work with Nike ACG and Inter Milan on an ambitious kit launch centred around a game of football played in the Italian Alps. Fitzbrien followed the construction of several elements of the project in multiple locations – Bulgaria, Bratislava and Milan, before heading deep into the mountains to watch it all come together.

Additionally, Fitzbrien created Nike’s video documentation for the project – stepping into their trademark off-the-wall style.